Platform Launch

Why Platform Launch

Most publishers look for authors with existing reach. When you invest in your platform you will open up your options as an author.


Monthly Interviews

Get access to monthly interviews with some of the best platform builders out there. 



Every month you will receive a new fully designed campaign you can customize and use on all your channels. You will also get access to specific training on how to use the marketing techniques and technology for each campaign. 


Cohort Accelerators

You will be paired up with other authors in cohort accelerators and given monthly goals to accomplish. 

New audiences

Growth Strategies

You will get training on how to best use social media ads, guest writing, group engagement, and more. Each month’s campaign will help you activate these strategies. 


Patron Platform

Use our patron platform and gain monthly subscribers to offset the costs associated with building your platform.

As an author I've spent the last ten years building my platform to over 1 million followers. I can't imagine where I would be now if had access to Platform Launch when I started out.

The method Author School has created through this program gives you the resource, training and accountability to do the hard work of building your platform.
Jen Hatmaker
Best Selling Author

Learn in a cohort

How it works

There is power in learning in community. It keeps us accountable to the process

Learning Dashboard

As soon as you enroll in Author School, you'll have access to the student dashboard -- this is where you'll view your lessons each week and download printable worksheets to put what you're learning into practice.

Live Sessions

Each lesson is a live hour-long video workshop taught by Rachelle Gardner where you can learn from her expert teaching on everything you need to know about writing and publishing.

Session Replays

If you can't make it to the live sessions, don't worry -- they'll always be available for replay so you can catch up, or rewatch and take notes if you didn't catch everything the first time.

Cohort Learning

In addition to the online learning materials, you'll have access to the private Author School Facebook community where you can ask questions and network with your fellow writers.

Meet the Instructor

Luke Frederick

For the last two decades Luke has helped over 300 organizations communicate and build their platforms. He has owned multiple companies ranging from design agencies, creative co-working spaces, online learning schools, and a movie marketing firm. 

He has architected and worked on campaigns that have reached 1,000 to 30,000,000 people. 

In this program he will bring his experience and connections to challenge, resource and encourage you to build your reach.

Frequently Asked Questions

Live video trainings will be held on Tuesday evenings at 8 pm EST. To access the trainings, all you need is a computer or phone with internet access. 

The cost for this 8-week course is $499. For your convenience, you can pay up front or choose from one of our convenient payment plans. You will see the options available to you at checkout.

If for any reason you aren’t able to tune in for the live trainings, don’t worry! Each one will be available for replay so you never have to worry about missing anything. Plus, you can always go back and re-watch your favorite trainings to get even more out of them. 

We know that writing a book can be a long process, and we want you to have access to all the information you need to be successful. So even after the course has ended, you can come back here any time and review lessons materials, watch videos, and download worksheets. 

We’re confident that the Author School will provide you with the valuable information you need to be successful on your writing and publishing journey. But if you find for any reason that this course is not a good fit for you, you can request a full refund any time during the first two weeks — no questions asked. 

Rachelle has been my agent from the very beginning of my writing career and I cannot overstate the value of her expertise, her industry knowledge, her encouragement, and her deep passion for writers. This is a resource I will be sharing with every aspiring writer that I know!
Sarah Bessey
Author of Jesus Feminist and Out of Sorts